Seduce

Seduce is for the woman who holds confidence. She's modern, coquettish and spirited. Seduce will bring the same amount of exuberance and promise of fun to the Spring-Summer 2011 collection, all while displaying the gloss and glamour synonymous with the brand. With the purpose and seriousness of the winter collection left behind with the cold, spring-summer aims to lift spirits with new optimism and electric brights.

Be inspired by the 70s with lavish embellishments, high-necked dresses with cutaway sleeves, metallic blocking and skirts slits up to the thigh; it's glam disco wear that would make Donna Summer jealous. And for the more day-to-day wear, relaxed luxe and smart sportswear are key style trends. Think of Christie Brinkley; fluid pants, oversized boyfriend jackets, wide sleeved shirts and striped jersey all create timeless chic. And if you're still keen on the military trend from winter, it has evolved into safari. Blouses with tab detailing, belted jackets and tapered pants will make you feel like going in search of tigers and lions (or at least an inner-city restaurant with an African motif).