Lucky Brand

Lucky Brand has always thought that jeans are much more than just blue denim and grommets. With every frayed hem and patched knee, they're a piece of your self-expression.

Lucky Brand crafted their first jeans in Los Angeles in 1990 with this philosophy in mind. And Lucky Brand has been making vintage-inspired, great fitting denim for expressive, independent types ever since. Lucky Brand gives its denim its distinctive Lucky Brand look by literally putting it through the wringer. They rip, mend, sand, fray, patch and wash our pieces - often by hand - to give them real character and soul. Lucky Brand adds authentic hardware and special details inspired by the rugged work wear denim of our pioneers. And everything that bears the Lucky Brand label has the essence of Southern California sewn right in.

Lucky Brand was born in Southern California and it's a big part of what they make. They are inspired by amazing nature, like the orange groves and mountains of Ojai and the beach towns that dot the Pacific Coast Highway. Lucky Brand loves great music, art and photography - new and old. And Lucky Brand can't get enough of the casual lifestyle and amazing weather. In addition to giving their jeans their distinctive look and vibe, Southern California also inspires our seasonal Lucky Brand fashion collections - jackets, sweaters, dresses, pants and accessories that work with or without your denim.