Replay

Replay is the Italian denim and smart casualwear brand that brings all over the world its authentic and contemporary style.

Replay takes its name from the concept of "re-making", "re-creating" and "re-elaborating", which appealed to its founder Claudio Buziol when he saw the word come up on his TV screen during a football match.

This iconic brand has developed and evolved along this theme since its debut, taking the best of the past and giving it a contemporary twist.