Levi's

Created in 1873, Levi's jeans are the original, authentic jeans. They are the most successful, widely recognised and often imitated clothing products in the history of apparel. Over successive generations, Levi's jeans have captured the attention, imagination and loyalty of diverse individuals.

As the inventor of the category, the Levi's brand continues to define jeanswear with the widest range of products available, from quintessential classics such as the famous Levi's 501 Original jean, to favourite fits and styles in the Red Tab and premium collections.