Millie Loves Min

Millie loves Min began in 2008 after designer Julia Softley combined her fashion business and agency skills with her fine art background, to create what she felt the Australian fashion market needed - a colourful, feminine and well price pointed label. In addition incorporating Julia's illustrations into the prints diverged Millie loves Min apart from other Australian labels.

The label named after her younger twin sisters Corinne and Camille, consequently creative, smart, beautiful girls were the perfect inspiration for the label.

The Millie loves Min girl spends her summers at the beach, with friends drinking cocktails where in Winter she explores vintage markets & café lattes. She loves colour and comfort while looking fabulous in her well-composed outfit.

Millie loves Min, is constantly extending her collections and adding more texture such as knits & accessories while maintaining the illustrative signature. Millie loves Min will always be easily accessible to its customer as she shops on the go and dresses well to feel fantastic!