M Missoni

M Missoni is a collection which provides women with a total look. It is easily recognisable on an international level thanks to its distinct style and uniqueness.

The collection targets women with an evident sense of class in her leisure pursuits as well as her professional endeavours. The collection is an imaginative interpretation of the traditional Missoni style; rich in colour and elegance, with refined patterns and materials.

The M Missoni line has been created by the Group, thanks to a licensing contract which has just been renewed for another 10 years.

First Direct Operated Store was opened in 2006 in New York, then Macau (in 2007) and 4 more DOS in USA in the first months of 2008 were opened. Exclusive freestanding shops opened in the last 2 years in Milan and London.