East of Grey

Founded in 2007 by Kim Bailey on Australia's Gold Coast, as a clothing and accessory label, east of grey aims to create garments which display an individual style. This is achieved using recycled, vintage, hand-printed and hand-embellished fabrics, steering away from the mass market so as to appeal to niche markets globally.

Due to the exclusivity of these fabrics each piece is a one off or part of a small supply range. Inspiration is drawn from all aspects of life and focuses on bringing back the old school methods to ensure quality and an innovative yet simple garment.

Each range features unusual trims, vintage buttons, bright clashing colours & fabrics - high quality and timeless style are always at the heart of each design. Every garment has a personality and designer Kim Bailey is often at the mercy of the fabric - it's personality instructs what is to be done with it, not the other way around.

Going against the grain, east of grey is blazing its own trail in style.