Hailey Logan by Adrianna Papell

In autumn 2009, the Adrianna Papell Group launched the Hailey Logan brand, a social occasion dress line for teenagers, designed for parties, dances, homecoming and prom. Adrianna Papell Group is a special occasion dress house that spans all generations. Hailey Logan and Hailey represent the younger generations.

Hailey Logan which is named after the daughter of Jaynee Berkman (President - Adrianna Papell Group), is for girls between the ages of twelve and twenty, seeking great fashion at an affordable price. The collection features strapless and one-shoulder silhouettes, bright colours, detailed embellishments, bows and draping. The Hailey Logan Collection as designed with her daughter in mind, comments Jaynee. "She is good-humoured, playful, kind and fashion savvy." The brand was officially launched in New York City to the press on 12 November 2009 to exceptional reviews.

Due to the great response of the Hailey Logan Brand, the demand for an affordable social occasion dress collection for young women, between the ages of eighteen and thirty-eight emerged organically. The Hailey Brand was launched in autumn 2010, like its sister brand to excellent reviews. Hailey is a better priced contemporary collection, created for the Hailey Logan girl who has evolved into a young woman. The Hailey Collection caters to this young woman who feels sexy in the dresses, but at the same time is still a girl at heart.

Hailey Logan and Hailey can be purchased in fine department stores, specialty retailers and boutiques across the US.

Whether she is going to the Prom, off to a night club, or going to a black tie event the girl wearing these dresses is playful in spirit. As we have always said, "Age is not a number but how you feel inside," and is reflected in how we dress. Hailey Logan and Hailey share this theme, girls, best friends and young women who consider themselves "sisters"!