Project Alabama

Beginning in 2006 we had the unique opportunity to learn timeless handcrafting techniques from the artisans of Florence, Alabama. Equipped with such unusual and valuable talents while remaining true to the brand's home-spun haute appeal, Project Alabama has evolved into a contemporary collection that seamlessly blends modern aesthetics and trends with our signature hand-touched feel.

Project Alabama's mission is creating a genuine lifestyle-led product that embodies artistry, uncompromised quality and attention to detail. Project Alabama presents a fresh and focused approach to craftsmanship combining contemporary sensibilities with time honoured techniques of embroidery, applique, beading and hand created embellishment.

The Project Alabama woman appreciates authenticity of design, wants to feel beautiful and be inspired by and connected to the world around her. She is confident and captivating with a keen sense of style. As a free thinking individual she instinctively recognises the spirit that Project Alabama embodies, interwoven throughout our creations.