Brooksfield

Words such as confident, individual, contemporary, modern, urban, creative and youthful describe our Brooksfield brand profile.

We don't really like to pigeon hole or categorise the customer too much because we believe it is more about an attitude - but if we had too he would be in the 20 to 40 age bracket. Young professionals or students who have their own personal style and the intuition to dress himself effortlessly with confidence and style. Medium incomes and living in metropolitan areas.

The profile is of a customer aware of fashion but certainly not 'look at me fashion', Brooksfield is about stylish effortless fashion worn with great basics.

Other key words that we associate with our profile are humour, personality and attitude. We and we hope our customer have an inherent interest in music, art, books - stimulated by visuals and form as well as leading an active or should we say interactive lifestyle.