Simona

Opening with our Autumn/Winter collection 'ignite' in 10 concessions around Australia. Simona is a privately owned family business renowned for showcasing timeless designs, sophisticated style, superior cut and outstanding quality for Australian woman.

Founded in 1963 by Inge and George Fonagy, Simona is one of Australia's most established fashion houses. During 1970's, Inge's children John and Deanne Recek joined Simona shortly thereafter by John's wife Geraldine. John currently operates as the Managing Director and Gerry is the Sales Manager for Simona. During 2004 and 2008, daughters Jackie and Kelly Recek began at Simona in the design and retail departments. Now spanning over three generations Simona is continuing the tradition of creating beautiful, classic garments for women of all ages.

This season Simona has turned up the heat. Ignite is the bold and brave Autumn/Winter collection from the iconic Australian brand, a celebration of glamour and the silhouette where contemporary ideas meet classic design.

From statuesque old Hollywood gowns to faux fur coats, to the classic suiting Simona is celebrated for, there is a statement of sophistication to be made this season. Ignite touches on the glamour of the 50s with a modern twist, creating figure-hugging pieces that seamlessly drape the female body. Ignite fuses a palette of cherry red, soft gold and milky cream with a contemporary urban tones of olive, caramel and chestnut brown, with an eclectic mix of checks, animal prints, sequins and brushstrokes completing the range.

The Simona Group encompasses three brands each offering their own unique style that fit individuals' lifestyles.

'Simona' is our leading label delivering elegant designs and luxurious fabrications offering signature essentials and sophisticated seasonal looks. The collection is for the modern woman, seeking a balance between fashion and true investment dressing.

Diffusion delivers up to the minute dresses for any occasion. Feminine, fun and flirty with styles that range from sophisticated day wear to cocktail dressing with an edge. The Diffusion girl is fashion conscious always looking for the latest trend at approachable prices.

Simona Sport our lifestyle brand, offering confident and casual pieces in an effortless style. Simona Sport continues to be the best destination for wardrobe essentials using natural fibres and eco friendly fabrics.

Approaching our 50th anniversary we are very proud of our heritage and extremely excited to be at Myer, Australia's largest and leading department store.