Fairground

Fairground's urban aesthetic is reflective of the modern juxtaposition between the free-spirited and the structured. The brand encapsulates the transformative styles of the 21st century woman, playing with past shapes and styles, re-inventing them into perennial on-trend, statement pieces.

Alice McCall, Fairground's Creative Director, has injected her industry expertise into creating collections that echo her cultural prominence with bold prints and vivid colours. McCall's Australian heritage adds a pacifistic yet progressive element to the enhancive, feminine cuts, solidifying Fairground's malleability season to season.

Publicised in influencing media outlets such as the Telegraph and Company magazine, Fairground is more than a brand name to the fashion conscious. Fairground's repute reaches far and wide and has gained international acclaim from the UK to Japan and Australia.

Fairground celebrates the modern, cultural nuances of female fashion. The brand aims to provide everlasting style, thriving on audacious aspiration and temporal dynamism. Supplying current, contemporary collections to an international following, Fairground's global outreach supports its multi-faceted approach to client satisfaction, both sartorially and socially.