Staple

The Staple the label ethos is simple; it's creating something sophisticated and chic, timeless and directional, with unexpected twists.

Staple the label is relatable and adventurously individual, always introducing new, intriguing silhouettes, exclusively developed fabrics and captivating prints. Luxurious wardrobe essentials and fashion forward, day into night pieces are key elements in every collection. With a unique attention to detail, it is quite literally a double take on style, with endless ways to wear. Staple the label is as clever as it is chic.

Staple the label launched early 2009 in Sydney, as a "basics-with-a-twist" brand. A concise collection of fashion forward, drapey, relaxed yet directional pieces with a sophisticated edge, all at an affordable price. The label has evolved, introducing soft tailoring, adding inventive detail, as well as a focus on developing exclusive prints and textures.

Designers Victoria Bolton and Karla Rose combine their contrasting backgrounds of London street cool and laid back Australian chic. Their design philosophy comes from high-end fashion inspiration and a translation of European trends, precise attention to detail, delivered in easy to wear cutting edge styles that keep the Staple girl one step ahead.

Since its initial launch in a few small Australian boutiques, Staple the label has grown and is now stocked in hundreds of exclusive boutiques in Australia and New Zealand. Internationally, Staple the label is widely stocked in Canada, Japan, UK and online at ASOS.com, urbanoutfitters.com and still growing.

Through all of its evolution, Staple the label's ethos remains the same... "extraordinary in the ordinary."