Blank NYC

Not all premium jeans come with a premium price tag. From the team that brought you the cult favourite brand ODYN, unveil the new cutting edge label [BLANK]. Masterminds Emmy Lauridsen and Leigh Brown present a fresh take on the denim market by catering to the growing demand of fast fashion at an impulse price.

With the designers' individual flair for European classic design and New York Downtown edge, [BLANK] was launched in February 2007 with the introduction of the skinny classique. As Global tastemakers flocked to Blank's MySpace site, the [BLANK] fashion revolution quickly took off at upscale boutiques such as Kitson & Intermix.

In traditional denim, coloured overdyes, and detailed accents, [BLANK] merges the best from pop culture history into its design, by drawing inspiration from a variety of colourful expressions from past decades.

Sold exclusively to high end boutiques and better department stores.