Frankie B

Some may see rock and roll as fashionable, but for Daniella Clarke, rock and roll and fashion have been her life.

Daniella has altered and redesigned clothing to fit her style since her early teens. While on tour with her rockstar husband in the late '90s, she was continuously asked about the one-of-a-kind jeans she was wearing. Soon after, Frankie B. (named after her daughter) was launched, establishing its mark on the women's fashion map almost immediately.

Responsible for creating the low-rise craze and putting a spotlight on the premium denim market, the Frankie B. brand has grown across the globe and remains as much of a wardrobe staple today as when it first launched. In fact, the brand is best known amongst its jean fans as an addiction - most Frankie B. owners collect pairs and, on average, have more than 10 different styles! A few years later, Daniella was invited to resurrect Dittos, the iconic denim brand she wore and loved as a teenager. The first collection debuted in Spring 2007 and instantly became a favourite among retailers and fashion's elite.

Daniella designs for women like her: laid back, feminine and confident - with a bit of an edge; and she creates clothing that encourage women to feel alive, stylish, and unique. Always inspired by what's next on the fashion landscape, Daniella never forgets the classics that have made Frankie B. a "go to" among fans like Sienna Millier, Charlize Theron, Mischa Barton, Eva Longoria, Fergie and many others. Since Frankie B.'s launch in 1999, it has grown into a full lifestyle brand that includes tops, bottoms, dresses, eyewear and activewear, and is available at department stores and specialty boutiques worldwide. Daniella has the same vision for Dittos and serves as creative director for both growing collections with more than 80 pieces each. She approaches each collection with an eye toward what she wants next in her closet, making both Frankie B. and Dittos a fashion resource for women who embrace a distinctive and sexy west coast style.

Her work has not gone unrecognized. Daniella and Frankie B. were awarded the MAFI Fashion Innovator of the Year award in 2004 for contributions to the fashion industry; and three years later, Daniella was honoured with a Media Award from Y-ME National Breast Cancer Organization for her support and dedication to the charity. She is invited to host events and discuss her experiences as a designer by people all over the world, which has enabled her to entertain her love of shopping vintage stores for clothes, magazines, jewellery, and inspiration. Regardless of where she travels or what fashion trends come and go, Daniella always carries the philosophy instilled upon her by her mother while growing up: If the clothes you're wearing don't make you feel and look better, then what's the point?

Born in Israel, Daniella lives in California with her husband, rock guitarist Gilby Clarke, and daughter Frankie.