JET by John Eshaya

John Eshaya is no stranger to trendsetter fashion. Former Vice President, Creative Director and Buyer for Fred Segal, Eshaya helped define Southern California style by discovering and guiding such influential brands as Juicy Couture and Citizens of Humanity. His expertise and vision have been utilized by many major brands and designers including Victoria's Secret, DKNY, Theory and Helmut Lang. Dubbed by many as a "fashion icon," his gifted eye for design and talent were instrumental to the ascent of Fred Segal as one of the most influential specialty boutiques in Los Angeles.

Eshaya's incomparable work ethic and unique ability to marry street and runway fashion ultimately enabled him to launch T-shirt and denim line JET, as well as Becker-Eshaya fragrances. Also the first Jet Flagship store recently opened at the Fred Segal Santa Monica location to an overwhelming response from his fan base. His personal flair, coupled with the passionate certainty of his judgment, make him a darling of the fashionistas. His pieces have been worn by such celebrities as Nicole Richie, Scarlett Johansson, Lindsay Lohan, Christina Aguilera and Mary-Kate Olsen. John and his lines have been featured in such major publications as InStyle, People, US Weekly, Lucky, Bazaar, Vogue, WWD, West, Flaunt, Time, InTouch, Los Angeles Confidential, C Magazine, Los Angeles Times and Los Angeles Magazine. Flaunt Magazine stated, "Like a fashion clairvoyant, he seems to have a knack for knowing what everyone will be wearing before knowing themselves."