Tony Lama

Inspired by Tony Lama's founder, the Tony Lama team is dedicated to making the most comfortable, durable, and fashionable cowboy boots.

Born to Italian immigrant parents in 1887, Tony Lama learned his first lessons in the boot industry at the early age of 11. After the turn of the century, Tony Lama joined the U.S. Cavalry as a cobbler for the soldiers stationed at Fort Bliss, Texas. Once he completed his tour of service, he decided to stay in the nearby border town of El Paso. Realizing the importance of a good boot fit from his stint in the Cavalry, Tony Lama set out to make the best fitting, most comfortable boot possible.

In 1961, nearly 50 years after the first Tony Lama store opened, the company moved into larger quarters and began making 750 pairs of boots a day.

Tony Lama passed away in 1974, but his sons and daughters continued his tradition of quality and handcraftsmanship, making this a true American success story.

In 1990, Tony Lama became part of the Justin Boot family. Once competitors, these companies have set the standard for quality and craftsmanship worldwide.

The legacy created by the humble cobbler, a hard working entrepreneur with a fierce pride in his craft, lives on. The same commitment to quality is reflected in the corporation that bears Tony Lama's name today.