SUGOI

Whether it's an ironman, a local crit or a 5K, possibly the most gratifying part of the competing is the journey to the starting line. The training, the preparation, the commitment you make to yourself to go beyond in order to achieve your goal. This is what motivates the people who wear SUGOI. They're the ones who inspire us to create the finest performance gear in the world.

They're the ones SUGOI goes beyond for. Like them, SUGOI understands how the right gear can enhance an athlete's performance. It's why SUGOI focuses on every last detail when designing and constructing SUGOI products.

SUGOI utilises only the finest state-of-the-art materials and fabrics from around the world. Since form is nothing without function, SUGOI proves their gear in the unforgiving conditions and harsh terrains of British Columbia. SUGOI does all this so that everything SUGOI creates works seamlessly with the human body. SUGOI goes beyond, so that everyone who wears SUGOI gear can do the same.